Setting up HubSpot Marketing Events

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HubSpot can combine all of your Hopin events, so you can have a consistent overview of your marketing events that are happening at any one time.

Once you've added this object type to your HubSpot account, you can create new marketing events, edit existing ones and create custom properties for the events.

Once the contacts register and attend the event, you will be able to see the marketing event, as well as the number of people that registered or attended the event in the HubSpot calendar.

Getting set up

First you need to make the marketing events object type available on your HubSpot account, follow this article for instructions: Use marketing events.

You will then need to set this up when installing the HubSpot integration on your Hopin Organization. For more information on how to do this, check out this article. 

When it prompts you during installation, make sure you tick the checkboxes on the following page:


Using HubSpot Marketing Events

1 - In HubSpot, go to Marketing > Campaigns and then select the "Calendar" tab. You will be able to see all of your Marketing events in the calendar based on the event start and end time.


2 - If you want to see the number of people that registered and attended to each event, select that event and click on Details.hubspot_marketing_2.png

3 - On the next page, click on the Actions tab and select View all properties from the drop down list that appears.


4 - Once selected, you will be able to see all the details for the marketing event.