Integrating Mailchimp with RingCentral Events

This guide explains how to install the Mailchimp app on your Organization account.

What is Mailchimp?

Mailchimp is a popular marketing automation and email marketing platform. It offers a free plan with limited functionality, while more scale and features require a paid subscription.

How does the integration work?

When someone registers for one of your events, their data will be automatically pushed to a designated mailing list on your Mailchimp account.

Installing Mailchimp

To install the Mailchimp app on your Organization account: 

1. In your Organization Dashboard, go to the Apps tab.
2. Click Discover More on App Store.
   
   
   
3. In the App store, you can find Mailchimp under the Marketing category.
   
   
   
4. On the Mailchimp page, click Install app.
   ✔ You will be prompted to confirm your choice. Click Install to continue.
   
   
   
5. In the new window, click New authentication and sign in to your Mailchimp account. Click Next.
   
   
   
6. On the Authorize RingCentral Events page, click Allow.
   
   
   
7. On the Mailchimp mailing list page, select the Mailchimp you'd like to push your registrations to. Click Finish.
   ✔ You'll receive a message confirming the integration has been completed.
   

Testing the integration

To verify the Mailchimp integration:

1. Register for your event. Open the Landing page in an Incognito/Private browsing window to complete a test registration. This ensures that you register as a test user (rather than through your Organizer account).
2. After registering, check your Mailchimp account to confirm the registration appears as a new contact in your audience.