How to add Google Analytics to your event

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By adding your Google Analytics tracking code to RingCentral Events, you'll be able to track page visits on your RingCentral Events event registration page (both classic and Canvas) and inside of the online event venue (e.g. Stage, Reception, etc). You will also be able to track conversions as the purchase events will be sent to Google Analytics when an order is completed successfully.

Add Google Analytics ID to your event 

To get started, create a new Google Analytics 4 property on your Google Analytics account. Please use your event registration page URL as the Website URL when creating a property. Refer to the Google Analytics Help Center if you need assistance with it. 

Once the property is created, copy the Measurement ID from your Google Analytics account.

Go to Event Dashboard > Marketing > Sharing and Tracking. Paste your ID to the Google Analytics Tracking Code textbox. Click Save for changes to take effect.

Verify your Google Analytics integration is working

Once you have successfully installed the Analytics tag on the registration page, it can take up to 24 hours for data such as traffic-referral information, user characteristics, and browsing information to appear in your reports. However, you can check your web-tracking setup immediately by visiting your event registration page and looking at the Real-Time Report in Google Analytics.

Note: Page visits are not tracked when using privacy-focused browsers or ad blockers. In this case, you will not see your visits in real time or of anyone else who uses a similar setup blocking Google Analytics tracking code.

Advanced RingCentral Events Analytics

RingCentral Events' own analytics and reporting is also a great source for detailed insights and event data. Most RingCentral Events plans get access to the advanced analytics package including the Live Analytics Dashboard. 

Find out more in our guides Event Reports and RingCentral Events analytics and reports availability by plan.

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